Ijaazat

The Ijaazat Campaign utilised a female-led photoshoot and featured the thought-provoking documentary ‘Decoding the Nikahnama’. Through this approach, the campaign aimed to resonate with a diverse spectrum of women by including participants from varied backgrounds and age groups. This approach underscored the importance of making information on marriage rights accessible, relatable, and engaging. 

The campaign’s impact extended further through the distribution of the Nikahnama Cheat Sheet and Nikahnama Checklist, which provided simplified explanations of women’s rights in marriage. These resources were made available both online and in Generations Pakistan outlets to promote inclusivity and encourage women to learn about their rights in a familiar and accessible setting

Upon launch, the Ijaazat Campaign generated over 1,000 comments on social media posts within the first 24 hours. The response highlighted the campaign's significance in initiating conversations about marriage rights, with both women and men participating in discussions on topics often left undiscussed. Many women shared personal reflections, asked questions, and contributed to the broader discourse on marriage rights. The campaign team actively engaged with the audience, offering legal advice and information to facilitate these critical conversations.