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Know-Your-Rights Media Campaign

CFHR launched the nationwide social media campaign, Qabool Hai, with the goal of debunking widespread myths that hinder women from exercising their marriage rights. The campaign was designed to make information accessible, empowering women and girls to engage with and understand their rights.

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Human Rights & Social Justice
Campaign
Marriage Rights
Dec 2022
Know-Your-Rights Media Campaign

CFHR launched the nationwide social media campaign, Qabool Hai, with the goal of debunking widespread myths that hinder women from exercising their marriage rights. The campaign was designed to make information accessible, empowering women and girls to engage with and understand their rights.

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‘Qabool Hai’ featured a range of interactive and engaging content, including static posts, reels, and stories across Instagram, Facebook, and TikTok. This multi-platform approach enabled CFHR to reach a diverse audience, spanning both younger and older generations, and including women from varied socioeconomic backgrounds in urban and rural areas.

The campaign strategically used interactive polls and question prompts, encouraging women to openly discuss the challenges they face and providing a space for them to ask about their rights. This approach created a supportive environment for women to voice their concerns, fostered discussion on key issues, and allowed CFHR to respond with accurate information on marriage rights tailored to the needs of the audience.

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