"Message in a Mithai Box" Campaign wins the Bronze Spikes Award

The "Message in a Mithai Box" campaign has been awarded the Bronze Spikes Award at the Spikes Asia 2025. This marks our second international award, following the campaign's recognition as 5th in the top 40 global campaigns at the SABRE Awards 2024.This campaign was developed by Ogilvy Pakistan in partnership with Centre for Human Rights and Rahat Bakers, to empower women and girls with crucial information on their Nikahnama rights. The campaign involved placing informational cards inside mithai boxes, with each card featuring a QR code that provided direct access to resources, including videos, guides on filling out Nikahnamas, and details on accessing free legal support for marriage rights issues.We are grateful to the Ogilvy team for their collaboration in turning this important conversation into meaningful action, helping raise awareness and promote empowerment on marriage rights.