Download

"Message in a Mithai Box" Campaign wins the Bronze Spikes Award

The "Message in a Mithai Box" campaign has been awarded the Bronze Spikes Award at the Spikes Asia 2025. This marks our second international award, following the campaign's recognition as 5th in the top 40 global campaigns at the SABRE Awards 2024.This campaign was developed by Ogilvy Pakistan in partnership with Centre for Human Rights and Rahat Bakers, to empower women and girls with crucial information on their Nikahnama rights. The campaign involved placing informational cards inside mithai boxes, with each card featuring a QR code that provided direct access to resources, including videos, guides on filling out Nikahnamas, and details on accessing free legal support for marriage rights issues.We are grateful to the Ogilvy team for their collaboration in turning this important conversation into meaningful action, helping raise awareness and promote empowerment on marriage rights.

Download
Campaign
Marriage Rights
Apr 2025
"Message in a Mithai Box" Campaign wins the Bronze Spikes Award

The "Message in a Mithai Box" campaign has been awarded the Bronze Spikes Award at the Spikes Asia 2025. This marks our second international award, following the campaign's recognition as 5th in the top 40 global campaigns at the SABRE Awards 2024.This campaign was developed by Ogilvy Pakistan in partnership with Centre for Human Rights and Rahat Bakers, to empower women and girls with crucial information on their Nikahnama rights. The campaign involved placing informational cards inside mithai boxes, with each card featuring a QR code that provided direct access to resources, including videos, guides on filling out Nikahnamas, and details on accessing free legal support for marriage rights issues.We are grateful to the Ogilvy team for their collaboration in turning this important conversation into meaningful action, helping raise awareness and promote empowerment on marriage rights.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related works

View All Works

International Symposium on Women’s Marriage Rights in Pakistan

CFHR champions women’s marriage rights through research, legal aid, national advocacy, arts-based campaigns, and expert-led symposiums that drive reform.

International Symposium on Women’s Marriage Rights in Pakistan

Know-Your-Rights Media Campaign

CFHR's Qabool Hai campaign aims to dispel myths about women's marriage rights through engaging social media content, empowering women and girls.

Know-Your-Rights Media Campaign

Legal Aid

CFHR offers legal counsel and representation to women on marital issues, accessible in person or online. Contact CFHR via their query box or WhatsApp for inquiries.

Legal Aid

Marriage Rights Documentary

This documentary explores the Nikahnama's vital role in marriage, showing how its clauses safeguard rights and guide informed, empowered decision-making.

Marriage Rights Documentary

Local Action, Global Impact

We work across Pakistan, driving legal reform, advocacy, and policy change to protect human rights and empower communities.

Our Work
Our Partners